Last week, we ended our first ever WEB Collab Event. We learned so much and are grateful for the women who attended, the women in our WEB Collective that helped promote the event, and our wonderful panel of women experts. Go ahead and mark your calendars now for our fall dates below: 

              September 24, 25 

              October 1,2 

              October 8,9,10 

In case you missed last month’s Collab Event, let’s do a brief recap.  

Week 1: Operating Efficiently/Removing Roadblocks 

Adrienne Dorrison, organizational efficiency expert and founder of Run Like Clockwork, presented on the 4D’s of the tasks we perform in our business. She helped us understand how, as entrepreneurs, we need to ensure we truly delegate the work we can hand off so that we have more time to design our business.  

She also helped us learn to avoid the Deciding Trap. She gave us an analytical tool to evaluate our tasks so we Trash, Trim, or Transfer work to ensure our limited resource of time is managed wisely. Adrienne spent the next two days coaching our attendees, and we left with tasks accomplished to improve our time spent in the business.  

Week 2: Creativity with Products and Listings 

Izabella Ritz, founder of Ritz Momentum, showed us how to evaluate our listings using a variety of software tools. We learned how to use Chat GPT to create packaging that includes solutions to our pain points and how to evaluate the images of the packaging using PickFu. 

Elizaveta Ritz, dynamic and knowledgeable team member or Ritz Momentum also gave generously of her time and talent during the Wednesday coaching session. She assisted in evaluating listings for attendees and had tons of great insights to share  

Week 3: Creativity is Your Edge  

Susie deVille, founder of the Innovation and Creativity Institute and author of Buoyant, taught us the brain science behind creativity and how we can spend just a few minutes each morning on keeping our creativity channels open by incorporating a 5M practice. These include Morning Pages, Movement, Making Something, Meditation, and Moments of Inspired Learning 

In each of her three sessions, Susie led us in creative endeavors like blind contour drawing, neurographic art, and poetry writing to help us expand our thinking as we considered and solved our business issues.  

We can’t wait to build from this base and assemble again in the fall. To learn more about the activities of WEB, check out our website.

About the author 

Cyndi Thomason

Cyndi is a mom and author of Profit First for Ecommerce Sellers and Motherhood, Apple Pie, and all that Happy Horseshit. She is also a speaker and thought leader in areas of ecommerce accounting and Mom Entrepreneurship. Cyndi is the founder of bookskeep which provides accounting and Profit First advisory services to hundreds of ecommerce businesses around the world. When not helping business owners or her team, Cyndi can be found in her garden.

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