Motherhood, Apple Pie, and All That Happy Horseshit

A map and confidence builder that should motivate every mom with an idea to take the next step and turn her dream into a reality

Beth Fynbo CEO | Inventor | Boss Mom at Busy Baby

This book is like having coffee with your best friend who added 'just a touch' of tequila, because it's the right thing for right now. Shared with empathy, understanding and downright realness, you're about to discover the recipe for successful momma entrepreneurs.

Mike Michalowicz, author of Profit First (and a wannabe momma entrepreneur)

Being a mom entrepreneur is tough, but Cyndi guides us to find a healthy balance so that we can actually enjoy it ALL! Cyndi is honest, practical, and loving but she won't let you off the hook for standing in your own way. This book will challenge you, heal you and move you forward. Saddle up, sisters. This is the REAL DEAL!

Kristin Ostrander, Founder of MommyIncome.com

Being a mom-prenuer, should not be about having to choose between your career and your kids. It's about finding the balance to succeed in both. In this must-read book, Cyndi Thomason lays out a framework for designing a successful business that gives you the control and the focus to also design the life you (and your kids) deserve.

Sara Nay, COO at Duct Tape Marketing and Founder of Spark Lab Consulting

Cyndi is a devoted mother, a masterful business woman, and a generous mentor. Motherhood, Apple Pie, and All That Happy Horseshit is the guidance I wish I had before I started it all.

Susanne Mariga, CPA, CGMA

A must-read guide for enterprising mothers who are wanting to reclaim their lives without sacrificing quality time with their family or attention paid to their businesses. Cyndi Thomason's Motherhood, Apple Pie, and All That Happy Horseshit shows women how to put their dreams first, get the help they need, and model desired values to their children--all while building the enterprise of their dreams.

Susie deVille, Author of Buoyant: The Entrepreneur's Guide to Becoming Wildly Successful, Creative, and Free

Cyndi is a pioneer in the e-commerce industry with the ability to apply broader business concepts in a way that is actionable for new and seasoned entrepreneurs. Her new book explains in a super practical way, how moms can truly have it all, in business, family, and in their personal lives. A breath of fresh air, and a much-needed break for boss babes worldwide!

Amy Wees, Fellow Mom and Boss Babe, and Founder of Amazing at Home E-Commerce Consulting

I left my job and started my business to have the freedom to be there for my children as they grow up. I make intentional choices to design my business so that I have the opportunity to be there for my children in ways that matter most to them and me. It is possible to have a business that supports your life, not the other way around! In Motherhood, Apple Pie and All That Happy Horseshit, Cyndi lays out the guiding principles and a clear path to doing so.

Sabrina Starling, PhD, Author of The 4 Week Vacation®

A very direct, honest and funny book that will give you lots to laugh about, but will also support and propel you to grow while your kids grow and feed your soul

Tatiana Tsoir, Author of Dream Bold, Start Smart: Be Your Own Boss and Make Money Doing What You Love

This is a very down to earth book, filled with love, support and real stories of moms who did it their way. These stories are inspiring and might give you some great practical tips along the way to do it your way too! I am proud some of my stories are in this book.

Femke Hogema, CEO Profit First Professionals BV (Netherlands)

Cyndi’s insights into our daily challenges as business owners and parents, left me feeling safe, comfortable and “normal”. There were many days over the last 10 years that I felt very alone in my dual roles. I see now that I was never really alone. We are all navigating this adventure together, with its great days and its struggles. Thank you Cyndi for highlighting us and showing so many other parents that they also are not alone.

Wendy Barlin, CEO and Founder, About Profit

As a mama building a business, you may feel like you've been flying high (but solo) for a little bit too long... and this book will be the warm blanket, comforting cup of tea, and profit-driven action plan you need to reconnect to the initial vision and drive that had you embark on the journey of entrepreneurship while raising tiny humans. Cyndi's wisdom and expertise will remind you: "Take the next step, and the next step, and the next step. The bridge will be there when you need it. Don’t look back. Don’t look down. Just take that step and fly." Just don't fly solo anymore. Take Cyndi along!

Kinia Romanowska, CEO, Pros & Babes: Where careers and families grow together

Motherhood, Apple Pie, and All That Happy Horseshit is a life-changing book that reads like a warm, honest conversation with your favorite friend, the one who never judges you and always has the best advice. This book helped me to make a critical decision that opened up my work schedule so I could do more of the work I love while I continue to grow my business and stay present for my family. A must-read for moms who want it all!

AJ Harper, author of Write a Must-Read *I have attached her image to this task

If you are looking for a path to build a business that allows you to have a life that has both the success of owning your own business, but also the peace and freedom you want for your family there is no one better to learn from than Cyndi Thomason. Cyndi is the living embodiment of everything in this book. She doesn't just give you theories, because she has done this for herself. She has created an amazingly successful business while still prioritizing time with her family. She has also let her business grow and change with the changing needs of her family.

You don't need something else to do. You are already busy enough. Cyndi is the person I would send someone too if they want to build something that supports and nurtures them and their family.

Robyn Johnson, CEO and Founder, Marketplace Blueprint

FINALLY! A book to help our wonderful women be their best with ACTUAL strategies that are easy to implement, and without pulling punches about the complicated messiness of "real life" that women handle each day as part of their being real deal superheroes among us.

Steven Black, CEO, Unstoppable Marketing Masterclass