Build your skills and confidence to create the business and life of your dreams.

Books by Cyndi Thomason

Profit First for
Ecommerce Sellers

Transform Your Ecommerce Business from a Cash-Eating Monster to a Money-Making Machine

Profit First for Ecommerce Sellers focuses on four critical areas that today's ecommerce sellers struggle with in growing their businesses - managing inventory; relying on debt; understanding their financial data; and maintaining focus. While the ecommerce industry presents incredible opportunities, these four areas can also present major pitfalls in the quest for success.

Motherhood, Apple Pie and all that Happy Horseshit

Business is Personal

As a Mom, you can have it all and it’s better when you do. Using your personal values to create the business of your dreams. By the end of this book you’ll be confident in designing a business that supports your family and yourself.

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Hire Cyndi Thomason to Speak

Profit is Habit
Intended Audience: Ecommerce entrepreneurs

One of the biggest struggles for ecommerce sellers is managing their inventory and debt. As a result, at the end of the day there is no profit left over. Discover how Profit First helps you maintain laser focus on the different drivers for each of these critical business expenses, leading to permanent profitability. Cyndi reveals the strategies she perfected in her book, Profit First for Ecommerce Sellers.

Sacred Space
Intended Audience: Entrepreneurs, managers, parents

Creating and accessing our individual Sacred Space is vital to the process of meaningful and satisfying growth, whether it be in your personal life or your business. Cyndi will discuss how to view your life so that you understand the time we have available to us. This awareness helps to access and utilize your sacred space to gain clarity and direction in life and business. This topic is presented in a completely non-denominational way.

It’s About Time
Intended Audience: Entrepreneurs, managers, parents

There is a myriad of tools that claim to help you manage your time. But knowing how to prioritize, delegate, and plan your time in a way that propels your business and life toward your ultimate goals eludes many business owners. Cyndi will equip your audience with her tools for better time management. Your audience will walk away empowered to cut through the tasks that are eating up their days and holding them back, and how to align their schedules to their goals.

Mothers as Business Owners
Intended Audience: Female entrepreneurs; mothers who have left the workforce; professionals considering a career shift.

From Corporate America’s “Motherhood Tax” to the gender gap in household management, it can feel like the odds are stacked against mothers. Cyndi turns all this on its head by giving moms the inspiration - and the tools to back it up - to embrace the power in their role as mothers to create a business that is personally and financially fulfilling. 

And NOT Or. Creating a Business That’s Profitable and Honors Your Vision and Ethos
Intended Audience: New and established business owners

While the goal of any business is to be profitable, business owners should treat this as the floor of their business model, not the ceiling. Cyndi will lead your audience through understanding and creating immutable laws for their businesses: central, unchanging tenets that will help guide all their decision-making to build a more fulfilling business. 

Creating Community and Connection with a Virtual Team
Intended Audience: Virtual team leaders; business owners considering virtual teams

While much can be said about the abrupt change to virtual-everything and working from home during the pandemic, intentionally growing a business that relies and thrives on virtual teams takes skill and attention. Cyndi brings her 10+ years of experience building a 7-figure business with a 100% virtual team. She will share her expertise in building connection and camaraderie among your team, best practices for hiring, and red flags to watch out for. 

As Seen On

What Clients and Readers Are Saying

Profit First Book

Susan Payton

“Before your book, I was a mess. I bought the original Profit First but I kept on hitting a brick wall. It worked well for my other business but it wasn't clicking for my e-com biz until I read your book. Thank you so much for all you've provided. I really appreciate how you teach. Simple and straight to the point.”

Profit First Book


Mike Michalowicz

“The answers you need for your ecommerce business are within these pages...no one matches the in-depth knowledge, the breadth of experience, and the plain ol' good heart of Cyndi Thomason.”


Profit First Book


Robyn Johnson

“I have talked to a lot of bookkeepers and accountants over the years looking to work with ecommerce sellers. I have found none who have the same level of knowledge and understanding of the challenges of selling online as Cyndi Thomason. The processes she outlines in this book are pure gold and a must-read if you are serious about growing your ecommerce business, especially if you are not analytical by nature.”

Motherhood Apple Pie and all that Happy Horseshit

Susie deVille

“A must-read guide for enterprising mothers who are wanting to reclaim their lives without sacrificing quality time with their family or attention paid to their businesses. Cyndi Thomason's Motherhood, Apple Pie, and All That Happy Horseshit shows women how to put their dreams first, get the help they need, and model desired values to their children--all while building the enterprise of their dreams.”

Motherhood Apple Pie and all that Happy Horseshit

Mike Michalowicz

“This book is like having coffee with your best friend who added 'just a touch' of tequila, because it's the right thing for right now. Shared with empathy, understanding and downright realness, you're about to discover the recipe for successful momma entrepreneurs. ”


Cyndi Thomason

  • Author
  • Speaker
  • Founder of bookskeep
  • Mom
  • Gardener

Blog Posts

June 23, 2022

Recap: Emagine Mom Podcast

Going straight from full time, successful business woman to full time mom

Introducing Cyndi's new book
June 16, 2022

“Motherhood, Apple Pie, and All That Happy Horseshit,” Launch Party

When I began writing Motherhood, Apple Pie, and All That Happy Horseshit,

Cyndi as guest for Pros and Babes live show
June 8, 2022

Recap: Live Show with Kinia Romanowska

As I began the part of my life that inspired Motherhood, Apple