In previous blogs, I had shared that Clockwork, by Mike Michalowicz helped me set up my business to run without me. What a huge relief it has been to be able to step fully away and support my family the last couple of months during my brother's diagnosis, and that is all because of Clockwork. For that reason, I wanted to give a more in-depth explanation of what the Clockwork Method is and how it can help you and your business. 

The 4 D’s of Management 

Clockwork's principle of the 4 D’s—Doing, Deciding, Delegating, and Designing—shifts operational tasks from your shoulders to your team’s. This is much easier to do when you have an amazing team that you can count on. This change allows you to focus on the bigger picture, such as strategic planning and growth. For women entrepreneurs, this means more time to innovate and drive the business forward, reducing burnout and improving work-life balance. 

I often wrestle with a fifth "D" that Mike discussed with me after the release of his original book: distractions. These distractions, that can also be disguised as opportunities, can divert our focus. By learning to say “no” and concentrating on the core mission of your business, you can better discern which opportunities truly contribute to your company's growth. 

Creating Efficient Systems 

By establishing documented processes, your business can function smoothly without your constant oversight. These systems empower your team to take ownership of their roles, fostering a collaborative environment. This approach is especially beneficial for women entrepreneurs who often juggle multiple responsibilities, providing them with the structure needed to manage their time effectively. 

A great way to do this is to schedule a training session and, if possible, record it. Have the team member taking over the job document the process as they learn it. This step-by-step documentation helps them fully grasp the procedure. Address any confusion they may have before they implement any steps incorrectly. 

Once you approve the documentation, the new team member owns both the process and the documentation. If changes occur, like software updates or improved methods, they are responsible for updating the documents accordingly. This ownership ensures the process remains accurate and runs without you.  

The Importance of Taking a Vacation 

Taking time off is not just a luxury; it’s a necessity for long-term success. I will admit, the idea of leaving my business for a month sounded completely impossible to me at first. However, Clockwork’s methods ensure that your business continues to thrive even in your absence, and we returned to a happier team and business.  

This break helps demonstrate the effectiveness of your team and the robustness of your systems. For women in ecommerce, taking a vacation can lead to rejuvenation and fresh perspectives, ultimately benefiting both personal well-being and business performance. 


By implementing Clockwork, women ecommerce entrepreneurs can achieve a more reasonable balance between their business and personal lives. This method not only fosters business growth but also ensures that entrepreneurs can take well-deserved breaks, leading to a more fulfilling and successful entrepreneurial journey. 

If you have questions or stories you’d like to share about your ecommerce experience as a woman, I’d love to hear from you. Reach out and let me know! 

About the author 

Cyndi Thomason

Cyndi is a mom and author of Profit First for Ecommerce Sellers and Motherhood, Apple Pie, and all that Happy Horseshit. She is also a speaker and thought leader in areas of ecommerce accounting and Mom Entrepreneurship. Cyndi is the founder of bookskeep which provides accounting and Profit First advisory services to hundreds of ecommerce businesses around the world. When not helping business owners or her team, Cyndi can be found in her garden.

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