During the launch party for Motherhood, Apple Pie, and All That Happy Horseshit, one of the panelists stated “Passion is not a substitute for math!”. The audience and other panelists loved this statement, and as a data-driven professional and the owner of bookskeep, this really resonated with me. Passion is important, yes, but if the math doesn’t add up, no amount of passion in the world is going to grow your business. 

Accounting and bookkeeping are critical components of your business. That’s why I love partnering with A2X, which offers streamlined, automated accounting services to ecommerce businesses. Recently, I wrote about what Motherhood, Apple Pie, and All That Happy Horseshit and Profit First can teach ecommerce entrepreneurs and mompreneurs for A2X’s blog. Check out my A2X blog post—it’s a five-minute read packed with great information. 

About the author 

Cyndi Thomason

Cyndi is a mom and author of Profit First for Ecommerce Sellers and Motherhood, Apple Pie, and all that Happy Horseshit. She is also a speaker and thought leader in areas of ecommerce accounting and Mom Entrepreneurship. Cyndi is the founder of bookskeep which provides accounting and Profit First advisory services to hundreds of ecommerce businesses around the world. When not helping business owners or her team, Cyndi can be found in her garden.

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